Boys and Their Toys

St. Louis has a very pretty new glossy magazine to enjoy this holiday season. Face Control's website is still under construction -- so you'll have to trust me on this one or get off your butt and go pick up a copy. The cover is all silvery-cuteness and the content is unexpectedly fancy and stylish.

Anyway, the reason I mention them is that they devote three pages to this funny little cell phone handset from Hulger. This is how the company describes their design motivation:

Why is new always better?
Why is smaller more desirable?
Why is technology so soulless?
Why should it not be fun & beautiful & individual?
Why must it always look forwards, never backwards?

Hulger has come to answer these questions. Maybe it is not so practical. But when everybody has the same thing, the same phone, the same teeny tiny silver shiny box, you have something different. Mobile phones have always looked like they have come straight out of Star Trek - Hulger wants to know why? Don't get me wrong, Star Trek is a good look - tight black trousers, wide shiny belt - circa 2010 - NICE. But it's only one look & I bet even Spock yearns to jump into a pair of ripped jeans & sweat stained AC/DC t-shirt now & then.

It almost makes me want to have a cell phone - and an AC/DC t-shirt, for that matter.

Almost.