February 19, 2005

America: More Blahnik than Brainiac

I've been spending hours today online -- and it didn't even involve surfing gay porn!

Anyway, I came across this article at AdAge (requires registration) and started playing with some of the numbers that anyone can access at U.S. Department of Labor Bureau of Labor Statistics.

What I find very curious is that even though only 23% of Americans are smoking, we smokers spend more on cigarettes than the entire country does on reading (as a country, we're also reading less -- but that's another issue).

We're spending more on footware (Ryan suggests Carrie Bradshaw Syndrome), less on apparel (Old Navy?) and Dubya has indeed come through -- dollars spent on taxes have gone down 20% in the past decade. But it looks to me that those savings are going right to prescription drugs and healthcare. On the plus side, we're buying less flooring -- I guess to offset the 30 plus-percent more that we're spending on health insurance, booze and telephone service.

So here's to booze, cigarettes and fast food (food away from home is up almost 25%!). We champions of unhealthy living clearly do more for the GNP than all them book-readin' liberal hippies!

Sigh - I think porn would have been more fun that these numbers:

DOLLARS DOLED & DISPENSED
The average U.S. household spent $40,817 in 2003.
The average U.S. household spent $30,692 in 1993.
         
By Dollars Spent - ranked by 2003 $ spent
We spent $ on:
1993
$ Spent
2003
$ Spent
$ Diff
% Diff
Fats & Oils $78 $86
$8
9.30%
Floor Coverings $87 $52
-$35
-67.31%
Laundry & Cleaning Supplies $103 $132
$29
21.97%
Postage $113 $133
$20
15.04%
Sugar & Other Sweets $113 $119
$6
5.04%
Reading $166 $127
-$39
-30.71%
Beef $234 $246
$12
4.88%
Footware $249 $294
$45
15.31%
Alcohol $268 $391
$123
31.46%
Tobacco $268 $290
$22
7.59%
Pets, Toys & Playground Equipment $293 $378
$85
22.49%
Drugs: RX & Non-RX $301 $467
$166
35.55%
Personal care products & services $385 $527
$142
26.94%
Education $455 $783
$328
41.89%
TVs, Radios $590 $730
$140
19.18%
Telephone $658 $956
$298
31.17%
Health Insurance $800 $1,252
$452
36.10%
Cash contributions $961 $1,369
$408
29.80%
Entertainment $1,626 $2,060
$434
21.07%
Food away from home $1,664 $2,211
$547
24.74%
Apparel $1,676 $1,640
-$36
-2.20%
Health care $1,776 $2,416
$640
26.49%
Federal Income Taxes $2,217 $1,843
-$374
-20.29%
Food at home $2,735 $3,129
$394
12.59%
Personal Taxes $2,978 $2,532
-$446
-17.61%
Shelter $5,415 $7,887
$2,472
31.34%
Transportation $5,453 $7,781
$2,328
29.92%
Housing $9,636 $13,432
$3,796
28.26%
         
Difference in % from 1993 to 2003
We spent $ on:
1993
$ Spent
2003
$ Spent
$ Diff
% Diff
Education $455 $783
$328
41.89%
Health Insurance $800 $1,252
$452
36.10%
Drugs: RX & Non-RX $301 $467
$166
35.55%
Alcohol $268 $391
$123
31.46%
Shelter $5,415 $7,887
$2,472
31.34%
Telephone $658 $956
$298
31.17%
Transportation $5,453 $7,781
$2,328
29.92%
Cash contributions $961 $1,369
$408
29.80%
Housing $9,636 $13,432
$3,796
28.26%
Personal care products & services $385 $527
$142
26.94%
Health care $1,776 $2,416
$640
26.49%
Food away from home $1,664 $2,211
$547
24.74%
Pets, Toys & Playground Equipment $293 $378
$85
22.49%
Laundry & Cleaning Supplies $103 $132
$29
21.97%
Entertainment $1,626 $2,060
$434
21.07%
TVs, Radios $590 $730
$140
19.18%
Footware $249 $294
$45
15.31%
Postage $113 $133
$20
15.04%
Food at home $2,735 $3,129
$394
12.59%
Fats & Oils $78 $86
$8
9.30%
Tobacco $268 $290
$22
7.59%
Sugar & Other Sweets $113 $119
$6
5.04%
Beef $234 $246
$12
4.88%
Apparel $1,676 $1,640
-$36
-2.20%
Personal Taxes $2,978 $2,532
-$446
-17.61%
Federal Income Taxes $2,217 $1,843
-$374
-20.29%
Reading $166 $127
-$39
-30.71%
Floor Coverings $87 $52
-$35
-67.31%
         
Source: Some analysis by Advertising Age's American Demographics of Bureau of Labor Statistics data.
© Copyright 2005 Crain Communications Inc.
Other data provided by the government of the U S of A!
Posted February 19, 2005 07:01 PM
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