I've been spending hours today online -- and it didn't even involve surfing gay porn!
Anyway, I came across this article at AdAge (requires registration) and started playing with some of the numbers that anyone can access at U.S. Department of Labor Bureau of Labor Statistics.
What I find very curious is that even though only 23% of Americans are smoking, we smokers spend more on cigarettes than the entire country does on reading (as a country, we're also reading less -- but that's another issue).
We're spending more on footware (Ryan suggests Carrie Bradshaw Syndrome), less on apparel (Old Navy?) and Dubya has indeed come through -- dollars spent on taxes have gone down 20% in the past decade. But it looks to me that those savings are going right to prescription drugs and healthcare. On the plus side, we're buying less flooring -- I guess to offset the 30 plus-percent more that we're spending on health insurance, booze and telephone service.
So here's to booze, cigarettes and fast food (food away from home is up almost 25%!). We champions of unhealthy living clearly do more for the GNP than all them book-readin' liberal hippies!
Sigh - I think porn would have been more fun that these numbers:
| DOLLARS
DOLED & DISPENSED |
||||
The
average U.S. household spent $40,817 in 2003. |
||||
The
average U.S. household spent $30,692 in 1993. |
||||
| By
Dollars Spent - ranked by 2003 $ spent |
||||
| We
spent $ on: |
1993
$ Spent |
2003
$ Spent |
$
Diff |
%
Diff |
| Fats & Oils | $78 | $86 | $8 |
9.30% |
| Floor Coverings | $87 | $52 | -$35 |
-67.31% |
| Laundry & Cleaning Supplies | $103 | $132 | $29 |
21.97% |
| Postage | $113 | $133 | $20 |
15.04% |
| Sugar & Other Sweets | $113 | $119 | $6 |
5.04% |
| Reading | $166 | $127 | -$39 |
-30.71% |
| Beef | $234 | $246 | $12 |
4.88% |
| Footware | $249 | $294 | $45 |
15.31% |
| Alcohol | $268 | $391 | $123 |
31.46% |
| Tobacco | $268 | $290 | $22 |
7.59% |
| Pets, Toys & Playground Equipment | $293 | $378 | $85 |
22.49% |
| Drugs: RX & Non-RX | $301 | $467 | $166 |
35.55% |
| Personal care products & services | $385 | $527 | $142 |
26.94% |
| Education | $455 | $783 | $328 |
41.89% |
| TVs, Radios | $590 | $730 | $140 |
19.18% |
| Telephone | $658 | $956 | $298 |
31.17% |
| Health Insurance | $800 | $1,252 | $452 |
36.10% |
| Cash contributions | $961 | $1,369 | $408 |
29.80% |
| Entertainment | $1,626 | $2,060 | $434 |
21.07% |
| Food away from home | $1,664 | $2,211 | $547 |
24.74% |
| Apparel | $1,676 | $1,640 | -$36 |
-2.20% |
| Health care | $1,776 | $2,416 | $640 |
26.49% |
| Federal Income Taxes | $2,217 | $1,843 | -$374 |
-20.29% |
| Food at home | $2,735 | $3,129 | $394 |
12.59% |
| Personal Taxes | $2,978 | $2,532 | -$446 |
-17.61% |
| Shelter | $5,415 | $7,887 | $2,472 |
31.34% |
| Transportation | $5,453 | $7,781 | $2,328 |
29.92% |
| Housing | $9,636 | $13,432 | $3,796 |
28.26% |
| Difference
in % from 1993 to 2003 |
||||
| We
spent $ on: |
1993
$ Spent |
2003
$ Spent |
$
Diff |
%
Diff |
| Education | $455 | $783 | $328 |
41.89% |
| Health Insurance | $800 | $1,252 | $452 |
36.10% |
| Drugs: RX & Non-RX | $301 | $467 | $166 |
35.55% |
| Alcohol | $268 | $391 | $123 |
31.46% |
| Shelter | $5,415 | $7,887 | $2,472 |
31.34% |
| Telephone | $658 | $956 | $298 |
31.17% |
| Transportation | $5,453 | $7,781 | $2,328 |
29.92% |
| Cash contributions | $961 | $1,369 | $408 |
29.80% |
| Housing | $9,636 | $13,432 | $3,796 |
28.26% |
| Personal care products & services | $385 | $527 | $142 |
26.94% |
| Health care | $1,776 | $2,416 | $640 |
26.49% |
| Food away from home | $1,664 | $2,211 | $547 |
24.74% |
| Pets, Toys & Playground Equipment | $293 | $378 | $85 |
22.49% |
| Laundry & Cleaning Supplies | $103 | $132 | $29 |
21.97% |
| Entertainment | $1,626 | $2,060 | $434 |
21.07% |
| TVs, Radios | $590 | $730 | $140 |
19.18% |
| Footware | $249 | $294 | $45 |
15.31% |
| Postage | $113 | $133 | $20 |
15.04% |
| Food at home | $2,735 | $3,129 | $394 |
12.59% |
| Fats & Oils | $78 | $86 | $8 |
9.30% |
| Tobacco | $268 | $290 | $22 |
7.59% |
| Sugar & Other Sweets | $113 | $119 | $6 |
5.04% |
| Beef | $234 | $246 | $12 |
4.88% |
| Apparel | $1,676 | $1,640 | -$36 |
-2.20% |
| Personal Taxes | $2,978 | $2,532 | -$446 |
-17.61% |
| Federal Income Taxes | $2,217 | $1,843 | -$374 |
-20.29% |
| Reading | $166 | $127 | -$39 |
-30.71% |
| Floor Coverings | $87 | $52 | -$35 |
-67.31% |
| Source:
Some analysis by Advertising Age's American Demographics of Bureau of Labor
Statistics data. © Copyright 2005 Crain Communications Inc. Other data provided by the government of the U S of A! |
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